Even after owning a truck that delivers the best bang for your buck, newly-launched freights and startups face many challenges along the way. Difficulties in finding lucrative truck contracts have driven numerous small trucking enterprises in the red and brought behemoths to their knees. But combing through the market for loads breeds problems in one fell swoop. You should focus on establishing relationships in the market with clients and other players.
Load Boards Act As A Springboard
Load boards provide a stepping stone to lucrative deals in the future and help you hit the ground running. For starters, you’ve to doggedly pursue opportunities as they emerge, overcome stiff competition and scale down prices lest loads will keep slipping through your fingers. Load boards can bring home the bacon at the bottom-dollar rates.
A large shipper and freight brokerage firm who pays generously on the nail can unlock a stream of income. Focus on contracts that offer quick hard cash or need your freight services for the long haul. Your sales strategy should also consider geographical convenience and driver-conscious terms.
Sales Marketing Techniques
Print out a business card or promotional items with your company logo and contact address while still on the load boards. You can hand out pens to shippers and freight brokers to familiarize more clients with your business. Aggressive marketing through direct calls or emailing will deliver a heck of a punch as most clients snub online and magazine ads. Unless you run a well-rounded and focused campaign, pitching will not pay off fleetingly.
You could also try contacting trucking schools and offer to rent your fleet for their training needs.
Truck industry guilds have most potential clients as members offering an inexhaustible source of leads. You can pinpoint these networks online and subscribe to break the ice with members at the forums. Hunt for US Government shipping contracts to get in touch with the most substantial freight client on the land-the first deal unfolds a future of limitless opportunities.